Solons eye replacing text with pictures on cigarette packs

A bill aiming to replace the current text warnings on cigarettes packs with pictures on the effects of smoking will be discussed in the committee on health Tuesday at the House of Representatives.
Under HB 3364 or the Picture-Based Health Warning Bill, all packages of cigarettes and other tobacco products shall have colored and graphic health warnings on their front and back panels to warn the public about the hazardous effects of smoking.
"Madali lang po makinig [pero] hindi naman natin talaga nakikita yung mga nangyayari. Pag nakita po talaga natin, baka magdalawang isip na tayo, [It's easy to listen, we never really get to see the effects. Maybe if we do, we may change our minds]" Congresswoman Anna York Bondoc, co-author of the bill, said.
If the bill is implemented, the sale of cigarettes that do not have the graphic health warnings will be banned, while descriptions of the brand such as "low tar, "light," ultra-light," and "mild" that might mislead the public will be removed, Bondoc said.
Cigarette manufacturers will also be mandated to shoulder the printing expenses of the picture-based health warnings, she said.
Manufacturers, importers, exporters, and distributors not complying with the rules will pay a fine of P1 million on the first offense, P5 million on the second offense, and P20 million on the third offense. An imprisonment of not more than one year may also be imposed on the third offense upon the discretion of the court, according to the bill.
Implementation of the bill is targeted for Sept. 6, 2008, the deadline of the compliance of the Philippines with the World Health Organization Framework Convention on Tobacco Control (FCTC), according to Congresswoman Risa Hontiveros-Baraquel, co-author of HB 3364.
The FCTC is a world treaty on smoking which took effect in 2005 with 350 countries, including the Philippines, as signatories. Other countries, such as Canada and Singapore have imposed the use of picture-based health warnings on cigarette packs.
"Kung nagawa nga ng iba, bakit hindi natin magawa dito [If other countries were able to implement it, why not here]?" said Dr. Ulysses Dorotheo, FCTC Program Manager of the Southeast Asia Tobacco Control Alliance.
He cited the cigarette packs with image warnings that were being sold in Thailand but manufactured in the Philippines.