WEB SITE IDENTIFICATION PROCEDURES

There is currently no standardised method of sampling content featured on the world wide web. In the absence of standardised protocols, we employed a searching strategy similar to those utilised in studies of Ewings sarcoma and herbal remedy web sites. Both of these studies identified their study sample by entering multiple keywords into multiple search engines and by assessing either the first 100 or 250 hits from each search to determine web site eligibility for the study.

We used multiple keywords and search engines for several reasons: (1) approximately 85% of internet users rely on a search engine to locate information; (2) industry studies show that users employ approximately three keywords in a given search session; and (3) the best single search engine only covers about 16% of the web, but combining the results of multiple search engines raises coverage to nearly 42%.

To identify the best keywords we began by first locating approximately a dozen ICVs and examining the words featured on each site's main page and metatags. Metatags provide keywords to help search engines find the site. Most browsers have a feature that allows users to view the underlying source code, including metatags. These approaches yielded a pool of 11 potential search keywords (cheap cigarettes, cheap smokes, cheap tobacco, discount cigarettes, discount smokes, discount tobacco, low price cigarette, inexpensive cigarette, mail order cigarette, online cigarette, and tax free cigarette). All 11 potential keywords were then typed into six major search engines used in an earlier study of search engine coverage to determine which keywords were most efficient in identifying ICVs. “Discount cigarette”, “cheap cigarette”, “mail order cigarette”, and “tax free cigarette” were selected as the four best keywords because they were the most efficient in locating ICVs, and at least one of these four keywords appeared in nearly all of the metatags for sites that were found using the other seven potential keywords.

To identify the search engines, we relied on popularity rankings. Media Metrix (www.mediametrix.com) ratings for August 1999 (the most current ratings at the time of the data collection) were used to identify the top five most widely used internet search engines. The four keywords were entered into these search engines, except for Yahoo! (http://www.yahoo.com), which is a category based internet search catalogue that required a slightly different strategy. Web sites on Yahoo! are organised hierarchically within categories. To identify the Yahoo! categories for cigarette vendors, two keywords—“smoking” and “cigarette”—were searched. The keyword “smoking” yielded 36 category matches and the keyword “cigarette” yielded five category matches. Of these 41 total category matches, only one unique category listed cigarette vendor sites: business and economy> companies>hobbies>smoking.

MARLBORO MAN Cowboy smokes cigarette Ad '61

1961 Marlboro Cigarette Man Tattoo Hand 2-Page Ad - Why don’t you settle back with a Marlboro the filter cigarette with the unfiltered taste. It takes mighty good makin’s to give you unfiltered taste in a filter cigarette. That’s the flavor you get in the famous Marlboro recipe from Richmond, Virginia. Plenty rich, plenty mild through the pure white Selectrate filter. Settle back and enjoy a Marlboro. YOU GET A LOT TO LIKE

1961 Marlboro Cigarette Man Painting Ad
You get a lot to like with a Marlboro -the filter cigarette with the unfiltered taste Why don’t you settle back and have a full-flavored smoke?

1961 Marlboro Man Cigarette 2-Page Ad - YOU GET A LOT TO LIKE With a Marlboro -the filter cigarette with the unfiltered taste Why don’t you settle back and have a full-flavored smoke? 1961 Marlboro Man Cigarette 2-Page Ad
YOU GET A LOT TO LIKE With a Marlboro -the filter cigarette with the unfiltered taste Why don’t you settle back and have a full-flavored smoke?

1961 Marlboro Cigarette Man Tattoo Hand 2-Page Ad
Why don’t you settle back with a Marlboro the filter cigarette with the unfiltered taste. It takes mighty good makin’s to give you unfiltered taste in a filter cigarette. That’s the flavor you get in the famous Marlboro recipe from Richmond, Virginia. Plenty rich, plenty mild through the pure white Selectrate filter. Settle back and enjoy a Marlboro. YOU GET A LOT TO LIKE

MARLBORO MAN Cowboy smokes cigarette Ad '61
You get a lot to like with a Marlboro the filter cigarette with the unfiltered taste. It takes mighty good makin’s to give you unfiltered taste in a filter cigarette. That’s the flavor you get in the famous Marlboro recipe from Richmond, Virginia. Plenty rich, plenty mild through the pure white Selectrate filter. Settle back and enjoy a Marlboro. Why don’t you settle back and have a full-flavored smoke?

MARLBORO MAN Cowboy smokes cigarette Ad '61 - You get a lot to like with a Marlboro the filter cigarette with the unfiltered taste. It takes mighty good makin’s to give you unfiltered taste in a filter cigarette. That’s the flavor you get in the famous Marlboro recipe from Richmond, Virginia. Plenty rich, plenty mild through the pure white Selectrate filter. Settle back and enjoy a Marlboro. Why don’t you settle back and have a full-flavored smoke?

Cigarette machines may be banned

Cigarette vending machines and packets of 10 could be outlawed under government plans aimed at preventing children and young people smoking.

The plans, which include banning branding and logos, apply to England, Wales and Northern Ireland. Similar plans have been unveiled in Scotland.

Smokers' lobby group Forest said there was "no evidence" to show the plans would to cut smoking in young people.

Meanwhile, a new TV advert campaign is targeting parents who smoke.

The adverts warn that children of smokers are three times more likely to take up the habit than those of non-smokers.

Under current pricing, a packet of 10 cigarettes cost about £3, compared to nearly £6 for 20.

Last week the Scottish Government announced a range of proposals to restrict tobacco sales in Scotland - including a ban in shops from displaying cigarettes in "pride of place" on their shelves.

On the latest consultation document, Public Health Minister Dawn Primarolo said it was vital to take away temptation from children.

"Protecting children from smoking is a government priority and taking away temptation is one way to do this," she said.

"If banning brightly coloured packets, removing cigarettes from display and removing the cheap option of a pack of 10 helps save lives, then that is what we should do, but we want to hear everyone's views first."

Menthol Cigarettes

“Opposition to Menthol Cigarettes Grows” (Business Day, June 5) misses the point that the effort to prohibit menthol as a flavoring in cigarettes is but the first leap toward a national ban on all cigarettes.

Almost 30 percent of adult smokers prefer menthol products, meaning millions of Americans would suddenly and arbitrarily be denied their preference of cigarette. They would almost assuredly turn to the black market to obtain the product they want.

History makes clear that prohibitions like this do more harm than good. The failed social experiment of alcohol prohibition is a good lesson. There is ample evidence that criminal enterprises and terrorist organizations already find the profit from black market cigarettes easy to generate and conceal. And that’s when the product is legal everywhere, and the only differences in availability are the taxes from one jurisdiction to another.

It is inevitable that this problem will be worsened if an outright ban were put in place.

Depriving thousands of hard-working Americans — mom-and-pop convenience stores, tobacco farmers and everyone else in small companies that support the manufacture of menthol cigarettes — of 30 percent of their business would be disastrous.

Coupled with the fact that the scientific research to date is inconclusive as to whether menthol products are any better or worse than nonmenthol products, it is clear that the advocated ban on menthol cigarettes is misguided and has the very real potential to harm our national and economic security.

Global factors see AP tobacco auction prices at all-time high

BANGALORE: Prices of FCV (Flue-Cured Virginia) tobacco in the ongoing auctions in Andhra Pradesh have touched all-time high. At the end of May 8, the 76th day of the AP auction conducted by the Tobacco Board, 111.33 million kg (mkg) had been sold for an average per kg price of Rs 78.44, almost 63% higher than the average of Rs 47.59 realised from the sale of 110.85 mkg in the corresponding period of last year’s auction.
Industry sources say the steep spurt in prices is because of a global supply constraint following factors like withdrawal of Chinese cigarettes from the export market because of stock adjustments to meet rising domestic demand. All of this has seen auction prices for high grades from AP’s NLS (Northern Light Soil) region crossing the per kg price of Rs 100 for the first time ever.
Prices for NLS high grades are ruling in the range of Rs 105 to Rs 118 per kg. With 111 mkg being auctioned out of this year’s AP crop of 170 mkg, farmers expect the brisk pace of sales to continue and the auction to be completed by the middle of June.

SMOKING CELEBRITIES

There's absolutely no doubt that celebrities have an impact on the rest of us and there's a hot debate currently on whether the influence that fame brings should also demand a certain amount of responsibility.

Is it true that celebrities really desist from endorsing cigarettes of all hues? Is it because they are conscious of their social responsibilities? Pictures of celebrities smoking appear glamorous and civilized, regardless of the context of the scene in a movie and thus it strikes a cord with teens. They are shown at parties with a cigarette which pushes young people to emulate them. The brands they smoke, cigarettes , Camel, Winston, Virginia Slims, Salem etc, become a point of campus discussion.

Could it be that the stars themselves have been influenced by the glamour that was once associated with cigarettes? Perhaps if you spend long enough in the fantasy world of film you start to believe in the celluloid image. Just like Gloria Swanson in 'Sunset Boulevard' you lose touch with reality.

After all, it's not so long ago that everybody who was somebody in Hollywood smoked and was proud of it. cigarettes smoking was glamorous and sophisticated. Just think of the iconic image of Audrey Hepburn in 'Breakfast at Tiffany's' as Holly Golightly posing elegantly with her long cigarette holder, upswept chignon and little black dress.

What's not so elegant of course is the way Audrey Hepburn succumbed to the smoking habit herself. Ignoring her mother's 'beauty tip' to: "keep to six cigarettes a day only", Hepburn managed two or three packs at her worst times - even smoking in her nun's habit on the set of 'The Nun's Story' and chain smoking her way through 'My Fair Lady'. Unsurprisingly, she suffered from asthma for most of her life and died of cancer at only 63 - looking frail and old for her years. Not the kind of ending we like to imagine for the sublime Holly Golightly.

There's no doubt that the very nature of the movie business has caused many a celebrity to start treading the nicotine path. Smoking is as common in movies today as it was back in the 1950's although overall smoking in the population at large has reduced. Could it be that a cigarette has become the film prop of choice for actors looking for an easy way to inhabit another skin?

For some celebrities - tired of the constant criticism and the ciggy shots splashed across the tabloids - a kind of smoking defiance has crept in. As Gwyneth Paltrow once said, "I smoke and I'm not going to stop!" Paltrow - famous for getting through a pack of Camel Lights a day in her teens and twenties - has only very recently quit smoking. Perhaps she started to wonder how her fine, fair skin and ethereal beauty would cope with the collagen depletion in her fourties and fifties.

Some celebrities keep going with the smoking habit whatever the consequences and even if it impacts on their relationships. It's well known that smoking was a bone of contention between Brad Pitt and Jennifer Anniston during their marriage. Brad Pitt is on record as saying how much he hated his ex-wife's chain smoking. His disapproval didn't cut much ice with Jennifer though - as recent paparazzi photos show. You have to ask why one of the worlds most loved and naturally attractive women would do this to themselves?

Similarly, iconic top model Kate Moss is regularly photographed with her cigarettes , a lighter and a mobile phone as her only fashion accessory. As a supreme super model its probably not surprising that Moss still manages to appear effortlessly elegant and beautiful however she's photographed - at least for now. She certainly shows no signs of wanting to quit smoking any time soon. Perhaps like so many in her world - she associates smoking with thinness. Or perhaps, for her, it's the least troubling of her addictions.

When celebrities do chose to quit its fascinating that the reasons given are so often not about looks. Catherine Zeta-Jones for instance, quit smoking - so she said - because she didn't want her children to start asking questions. Not as you might have thought - because beauty is her personal trademark and smoking would kick-start skin aging and undermine her potential to earn huge sums of money.

Whatever the reasons celebrities have for smoking or for deciding to quit - the truth about skin damage and smoking very rarely features as a major factor in the debate. Well - we think it should. So our advice to all you celebrity smokers out there - carry on smoking if you want but don't expect your fickle public not to notice the effect on your looks. And when you hit a deluded middle age you may still be able to say, like Gloria Swanson in 'Sunset Boulevard': "I'm ready for my close-up now Mr de Mille" - but only if it's filmed in heavy soft-focus, expertly back-lit and then extensively re-touched afterwards.

Bill Would Mandate Fire-Safe Cigarettes Be Sold In Tennessee

Legislation that would allow only fire-safe cigarettes to be sold in Tennessee is headed to the governor for his consideration.

The measure sponsored by Senate Speaker Pro Tempore Rosalind Kurita, a Clarksville Democrat, unanimously passed the Senate last year and was approved in the House 97-1 earlier this month.

But the bill didn't go to the governor until Thursday because both chambers had to work out some differences.

The law would only allow the sale of cigarettes made with paper that self-extinguishes if left untouched by the smoker.

Supporters say they reduce the risk of accidental fires.

Six states have mandated the sale of fire-safe cigarettes and 20 others are considering it.

Gov. Phil Bredesen could not be immediately reached for comment about whether he will sign the bill.

Tobacco groups, retailers face OFT price fixing allegations

LONDON - The United Kingdom Office of Fair Trade is set to unveil wide-ranging allegations that tobacco companies and retailers fixed cigarettes prices, the Financial Times reported citing people familiar with the tobacco investigation.
The allegations come two days after the OFT was forced to apologise to Wm Morrisons and agreed to pay 100,000 pounds in damages and costs after admitting inaccuracies in another antitrust probe.
cigarettes announcement, expected today, relates to alleged deals between the tobacco companies and a range of retailers, with cigarette suppliers the main focus of the enquiry, the report added.
The OFT launched the probe in 2003 and both Gallaher and Imperial Tobacco have previously said they are complying with requests for information.
Companies involved in price-fixing face fines of up to 10 percent of annual turnover although this is usually lower if companies co-operate with an investigation.

Solons eye replacing text with pictures on cigarette packs

A bill aiming to replace the current text warnings on cigarettes packs with pictures on the effects of smoking will be discussed in the committee on health Tuesday at the House of Representatives.
Under HB 3364 or the Picture-Based Health Warning Bill, all packages of cigarettes and other tobacco products shall have colored and graphic health warnings on their front and back panels to warn the public about the hazardous effects of smoking.
"Madali lang po makinig [pero] hindi naman natin talaga nakikita yung mga nangyayari. Pag nakita po talaga natin, baka magdalawang isip na tayo, [It's easy to listen, we never really get to see the effects. Maybe if we do, we may change our minds]" Congresswoman Anna York Bondoc, co-author of the bill, said.
If the bill is implemented, the sale of cigarettes that do not have the graphic health warnings will be banned, while descriptions of the brand such as "low tar, "light," ultra-light," and "mild" that might mislead the public will be removed, Bondoc said.
Cigarette manufacturers will also be mandated to shoulder the printing expenses of the picture-based health warnings, she said.
Manufacturers, importers, exporters, and distributors not complying with the rules will pay a fine of P1 million on the first offense, P5 million on the second offense, and P20 million on the third offense. An imprisonment of not more than one year may also be imposed on the third offense upon the discretion of the court, according to the bill.
Implementation of the bill is targeted for Sept. 6, 2008, the deadline of the compliance of the Philippines with the World Health Organization Framework Convention on Tobacco Control (FCTC), according to Congresswoman Risa Hontiveros-Baraquel, co-author of HB 3364.
The FCTC is a world treaty on smoking which took effect in 2005 with 350 countries, including the Philippines, as signatories. Other countries, such as Canada and Singapore have imposed the use of picture-based health warnings on cigarette packs.
"Kung nagawa nga ng iba, bakit hindi natin magawa dito [If other countries were able to implement it, why not here]?" said Dr. Ulysses Dorotheo, FCTC Program Manager of the Southeast Asia Tobacco Control Alliance.
He cited the cigarette packs with image warnings that were being sold in Thailand but manufactured in the Philippines.

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Tobacco farmers fuming to fight?

DELHI -- A lawyer working with tobacco farmers in Ontario says Canada's high cigarettes taxes are unconstitutional and suggests governments could face a court challenge over it.
The farmers are considering filing a lawsuit worth at least $800 million against the federal and provincial governments, blaming them for the downturn in the tobacco industry.
Lawyer Malcolm Bennett of London, Ont., also suggested the farmers could sue over federal and provincial governments' failure to protect the tobacco growing industry by allowing cigarettes into the country.
"Some people have a taste for a fight," New Tobacco Alliance Committee (NTAC) co-chair Garry Proven said yesterday. "We'll represent anyone who wants to go through with this."

Shatrughan Sinha suggests herbal farming instead of tobacco

There is an urgent need to spread the awareness about the deadly effects of cigarettes products in the nation, particularly in rural areas where most people still remain ignorant to the ill effects of tobacco," said the film-star Shatrughan.

Most importantly he advised the tobacco growers to turn to other crops instead of tobacco, like herbal products. He suggested herbal products because the demand of herbal products is growing `exponentially throughout the world'.

Last year in July 2007, when the 148 nations' Conference on parties (COP-II) meet on global tobacco treaty was held in Thailand , India had demonstrated leadership on behalf of countries in South-East Asian Region to integrate agricultural diversification and alternative crops to tobacco in the comprehensive tobacco control.

Framework Convention on Tobacco Control (FCTC) is the first global corporate accountability and public health treaty in the world.

Though transnational cigarettes corporations like Philip Morris/Altria, British American Tobacco and Japan Tobacco use sophisticated public relations machinery to claim that tobacco-related agriculture creates jobs and boosts economic development, the facts speak otherwise.

Transnational tobacco corporations have created a supply system that exploits farmers while assuring growth in corporate profits.

Support to farmers and tobacco growing countries is vital.

Only five of the 125 tobacco exporting nations derive more than 5 per cent of their export from tobacco. These five nations are concentrated at the bottom of UNDP's 2006 Human Development Index: Uganda , Zimbabwe , United Republic of Tanzania, Malawi , and the Central African Republic .

Hike Florida cigarette tax by $1 a pack

It’s time for our state to recommit to fighting tobacco use, especially among teens. The dangers of smoking and its toll on lives are not new, but 4,000 kids try their first cigarette every day. We must create ways to keep our young people from lighting up in the first place.
Raising the tax on cigarettes is a proven way to deter kids from starting, and gives current smokers another incentive to quit. Every 10 percent increase in the price of cigarettes reduces youth smoking by about 7 percent and overall cigarette consumption by about 4 percent.
The District of Columbia and 43 states have raised their cigarettes tax rates more than 75 times since January 2002, more than doubling the national average cigarette tax from 43.4 cents to $1.07 per pack.
Our state is behind the times; Florida last raised its cigarette taxes in 1990. Florida ranks 46th in the nation, as our current taxes are just 34 cents per pack. Even Tennessee, a well-known tobacco-producing state, has introduced cigarette taxes nearly double those in our state.
Budget woes are grabbing headlines these days. Raising the tobacco tax by $1 per pack will raise $822 million annually — a simple solution to our state’s budget deficit and a highly effective way to reduce smoking. It seems like a reasonable solution to me.

Cigar bars, tobacco shops want to bring back smoking

A group of unlikely political activists wants to bring smoking back to some Washington businesses and clubs, more than two years after voters here overwhelmingly approved the nation's most-stringent statewide smoking ban.
A handful of tobacco-dependant and tobacco-friendly businesses recently began gathering signatures for a statewide initiative proposal that would allow smoking in private clubs, cigar bars and tobacco shops. To make the November ballot, they need to collect about 225,000 signatures by the end of June.
"The original initiative went too far," said the sponsor of the latest measure, Joe Arundel, an owner of Rain City cigarettes in Seattle's Georgetown neighborhood. "In other states, when they passed this type of legislation, they usually make exceptions for a few places."
"If this (exception) had been written into the original initiative ... it would have passed by literally the same margin," Arundel said. Voters "didn't want to be unintentionally exposed to secondhand smoke. And the initiative we've crafted here would not do that."
But some worry that it's the latest measure, Initiative 1016, that goes too far.
"It could really create a giant loophole in the law," said Carrie Nyssen, advocacy director for the American Lung Association of Washington. "The authors may have thought it was going to be narrow. But we're really afraid that the private club exemption could create some unintended consequences (that) bars could take advantage of."
Further, the exemptions would put employees of those establishments back at risk of breathing dangerous fumes, Nyssen said. "Our position is all workers deserve protection from secondhand smoke," she said.
Backers of the barely funded campaign behind Initiative 1016 acknowledged that qualifying for the ballot would be an uphill battle. Rarely do campaigns collect enough signatures to make the statewide ballot unless they can afford to hire signature gatherers -- and this one cannot.
"This is as grass roots as you get," Arundel said.
According to the initiative, in order to qualify as a cigar bar, the business' food sales must be incidental and it needs to generate at least $25,000 in annual sales of cigars. Backers have distributed petitions in smoke shops, clubs and former cigarettes bars such as Tini Bigs.
In 2005 state voters approved Initiative 901, which prohibits smoking in indoor public facilities and workplaces with no exceptions -- not even cigar lounges or private clubs. The measure also prohibits lighting up within 25 feet of doors, windows and vents of public places.

Coffee and Cigarettes are Parts of a Balanced Diet

A Wake Forest University showed that drinking coffee and smoking cigarettes are good for you and should be encouraged. It further suggested that legislators should have mandated smoking sections so people can live productive lives.

Dr. Juan Valdez said that coffee should be considered a fruit. Coffee is grown and harvested much like berries and grapes and thus should be considered a fruit.

Dr. Randolph J. Reynolds added that cigarettes contained tobacco, which is grown and harvested like cabbage, lettuce, and other leafy vegetables.

The study also stated that the benefits of a healthy lifestyle can be achieved with as little as 6 cups of coffee and 20 cigarettes per day.

Move to make central jail tobacco-free

In what has come as a fresh initiative aimed at better health of inmates, the authorities at the Nagpur Central Jail have vigorously launched a campaign to ensure that the jail becomes a ‘tobacco-free’ zone.

However, the move has not gone down well with the prisoners. Sounding a note of protest, the inmates have challenged the jail authorities move, with the criterion mentioned in the prison manual that allows tobacco use. Despite a strong opposition and adverse reactions from the prisoners, Nagpur central jail officials have stood their ground so far. And as a step forward, the authorities have withdrawn cigarettes products from the prison canteen.

"Government is spending a big amount on the health of the prisoners. Tobacco is injurious to health," claimed Surinder Kumar, deputy inspector general of police, prisons (eastern region). Several young prisoners dying in the jail has recently raised concern that prompted him to take the decision, he added. "Though I agree that jail manual allows prisoners to use tobacco, we are trying to make an effort for the general well-being of the inmates," Kumar told TOI, over phone from Mumbai.

Kumar said that the tobacco use, particularly by prisoners suffering from ailments like tuberculosis and HIV, is dangerous. "Apart from ruining one’s health, passive smokers also become victims in jail due to restrictions on their free movement," he said.

Dr Rajesh Kochhar, chief medical officer, Central jail, claimed that about 26 prisoners were suffering from tuberculosis and AIDS and of these, eight are HIV positive. "Smoking in prison is certainly a cause for concern and the issue had to be addressed at some point or the other. Prisoners are complaining a lot and are uncomfortable.... we should be able to phase out cigarettes from the jail premises by inculcating better self-discipline and helping them to become strong-willed," Dr Kochhar said.

R U Gaikwad, deputy superintendent of police, Central Jail, claimed that jail authorities were trying to convince the prisoners to desist from cigarettes use. "We are trying hard to convince the prisoners, but we have faced stiff opposition. They have even threatened to take us to court and launch a stir. Unfortunately, they are not trying to realise that the move was taken for their betterment," Gaikwad said.

Ohio proposes 'fire safe' cigarettes

CLEVELAND -- House Bill 500 aims to cut down fire deaths caused by cigarettes .

New York was the first and in all 23 states have already passed legislation requiring cigarette manufacturers provide self extinguishing cigarettes.

The cigarettes are banded so they stop burning when the smoker stops puffing.

A year after New York's law was enacted, fire deaths blamed on cigarettes dropped by a third.

In 2005, 19 people died from cigarette related fires in Ohio. Fifty-nine people were injured.

Cigarette manufacturers support new legislation as long as it's similar to New York's law.

They're already making banded cigarettes for states that have enacted laws. To learn more about the bill and the campaign click on the links provided below.

Smokers Don't Like New Cigarette Tax

Smokers seem to be protesting a new state tax on cigarettes that went into effect on the first of the year.

The $1.00 tax hike on each pack of cigarettes has prompted a good number of smokers to put down their lighters.

"I've seen a decrease of my customers coming in the store because of the tax. they have to quit," said Debbie Martinez of the Cigarette Depot.

In some cases, smokers get their cigarettes from a cheaper source, such as on-line or in other states.

Some customers who haven't been able to kick the habit, have cut back.

"Before the tax, I may have bought four packs," said one smoker. "Now I buy three, (there's) no other way of dealing with it."

In January of this year, about 24,000,000 packs were sold. Last year, 29,000,000 were sold.

Governor Doyle says calls to the Wisconsin Tobacco Quit Line have more than doubled since the tax went into effect.

Thief takes cash, cigarettes

Cash and cigarettes were taken during a robbery at the Mac's Convenience Store at King and Bethune streets yesterday morning, city police said.

Police said a man approached the female clerk at 3:30 a.m., produced a black-handled knife with a five-inch blade and demanded money.

He was last seen heading east on King Street.

He's described as white, in his early to mid 30s, standing five-foot-five to six-feet tall.

He has a medium build with short, brown hair and was unshaven.

He was wearing a black coat over another coat, blue jeans and a black Toronto Raptors baseball cap.