Mobiles and Cigarettes

Mobiles and Cigarettes refers to the many similarities that I have noticed over this time. Many similarities become obvious as one thinks about the comparison. A phone is compared to the collection of individual cigarettes, the pack and also the matches or lighter.
Topics covered include sociology of cigarette use, social shaping of health scares, industrial structure and political influence, advertising, cultural images, gender and age issues etc.
Phones have replaced cigarettes as the thing people fiddle with
* When nervous, waiting for a to meet or hear from someone, or trying not to look out of place
* They are a distraction from loneliness, insecurity, nervousness
They are used to fill time waiting
* smoking or calling when waiting for the bus
We often have to go outside a building or room to use them.
* We cannot get reception, or, as with cigarettes, we are not allow by explicit or implicit rules to use them indoors.
* The little crowd of smokers and phoners is a common sight. However smokers are united by their activity, phoners separated.
They are displayed in public places
* When put on the table in a pub or café they have brand and model status
* They must be near at hand - for the next call or next smoke.
* A group of smokers all get out their cigarettes packs and put them of the table when the sit down. Phoners do the same thing.
They are associated with certain stereotypes
* The socially successful - the peron everyone wants to know.
* E.g. the sophisticated business person/socialite (advertisers preferred)
* E.g. beautiful people having fun
* Actually used by: many people
* The spotty teenager on the bus
They are used in characteristic ways by different people
* Discretely, hidden in hand, back turned
* Elbow stuck out the side - characteristic of overweight lorry drivers, to use a blatant stereotype!
* If you use two at the same time you probably have a problem.
They are lent and borrowed
* Friends think nothing of letting each other make calls or cigarettes .
* Except when there are hardly any left.
* One person with a phone or pack is enough for a whole group on an outing.
They are seen as antisocial in many public or social contexts
* They both annoy other people around the user.
* There are social codes about when it is appropriate to use
* Those that control social spaces make rules to restrict anti-social behavior, especially banning use, or restricting to certain areas. See below.
They are highly social
* They are an essential part of flirtation
* They are a point to start conversation
* They are used to note phone numbers
Teenagers want them
* Use them to show off/build identity
* They are often one of the few personal possessions of young people.
* Starting smoking and getting a mobile phone, were/are important boundary markers in growing up
* They make/made up a key part of youth culture.
* They can be subversive.
* They are banned in schools (phones), smoke
* Catch 'em young
Their use is banned in many of the same places because of social interference or technical interference, or danger of fire.
* Theatre
* Hospital
* Railway carriages (smoke, phones)
* Petrol stations
* Parliament
They can cause fires - (phones by explosion)
Actually there is no evidence for this with phones, but that does not put off certain 'licensing authorities' from banning them on these grounds, such as in European filling stations.
They have highly disputed health issues.
* There are government studies
* Corporate denials
* Hidden patents and research
* There is a whole range a device to make them 'safer'
* Companies do not like to advertise 'safer' versions as that implies existing versions are dangerous
* Heavy users and children are most at risk
They are dangerous to use when driving
* One takes ones eyes and mind off the road to initiate use, and to hold them
* They both use the in car power socket
* Arkansas has banned smoking in cars with young children
There are important 'class' issues over use
* Different parts of the population prefer different brands
* Nokia - teen, young, more female
* Ericsson - company people, engineers, boring men
* Motorola - more sophisticated
Smaller versions are
* More feminine (packs of cigarettes )
* More discrete
* Are for lighter users (number of cigarettes , battery size, functions)
Gender differentiating in branding and design
They both are associated with small pictures of popular culture
- Logos, cigarettes cards
You go to the newsagent/tobacconist to buy them
They have similar industrial characteristics
* The industries both have huge political lobbies
* They contribute lots of revenue to governments though tax
* The industries are both highly regulated
* The industry is made of multinationals
* The growth markets are in the developing world
* In developing countries tobacco and telecoms have often been state enterprises