According to Business Analytica, on the basis of sales for the first eight months of 2008 the proportion of Parliament Cigarettes on the national market by volume was 2.1% . General Director of Business Analytica believes that the sale Philip Morris is not aimed at increasing sales. "Usually, these flags are purely branding and aimed at enhancing the loyalty of certain stratum. when limited series, the desire to buy the product gets bigger. Most of the people who smoke cigarettes premium, for reasonable money feel that they are involved in the highest category, based on this big impression part of these campaigns.
"It is possible that if the number of subscribers will increase Parliament Reserve start to the public.
If the project does not justify itself, the company may terminate its sales of publicity without risking its failure. When promoting new series is doomed to success. "Many producers have brands, which are sold through private subscription. example, Treasurer tutu in aluminium (cigarette company vypuskayuschiesya Chancellor Tobacco), faces even more expensive - about $ 30 - and have a steady demand.
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