Monday, May 18, 2009

French Cigarettes


CIGARETTES DE LA REGIE FRANCAISE (1939-1981)
France established a State Tobacco Monopoly in the seventeenth century, and like most tobacco monopolies, it inhibited development of new brands. When one thinks of French cigarettes, two brands come to mind--Gauloises and Gitanes. Gauloises were introduced in 1910, then redesigned in 1936 to feature the famous winged Gallic helmet logo. While Gitanes (Gypsies) was also launched in 1910, the classic blue design of a dancer with her tambourine, dates from 1943.

Harris Lewine, in his entertaining but slightly pre-mature 1970 book, Good-Bye to All That, describes the Gauloises family of cigarettes as the strongest of families--they're "loosely packed, forever going out!".

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